Novel Square
Chapter 1328
Chapter 1328 The Truth Behind Their Decline
Holding Orson's hands, Wynter hurriedly interjected before he could extend further gratitude. "I appreciate the kind words, Mr. Blaise. You're Grandpa Fabian's old friend and used to work under Grandpa Gordon.
"I'm sure Grandpa Reuben would have ensured your business' survival even if I hadn't interfered. Uncle Taylor has already made the necessary preparations, and I'm just informing you in advance."
That said, Orson had recognized her modesty as a gesture of consideration for their feelings.
Proud of Wynter's response, Reuben stood up with his dragon cane and stated, "Landing the project was merely our starting point. What truly matters is reinvigorating our businesses. Do you have a plan, Orson?"Content is property of NôvelDrama.Org.
Orson hesitated for a moment before shaking his head. "I tried live commerce last time, but it didn't work out."
"He's right. We even hired live commerce streamers to promote, but the sales were disappointing. After crunching the numbers, we're still facing losses," one businessman echoed.
Their failure to adapt to the changing market wasn't the only reason for their overall decline. None of their family members were willing to take over the business and constantly scorned them for mingling with farmers.
Just then, Taylor posed a question. "But the cost of hiring a live commerce streamer is high. Have you tried streaming yourselves?"
"We did, but we only got about 200 viewers at most. Half of them were even our employees," Orson replied as he scratched his head. Hearing that, Reuben couldn't help but sympathize with him.
It wasn't that the older generation refused to change. As business people, they were eager to respect market demands and consumer preferences. However, they were too unfamiliar with social media and trending memes, leaving them to appear foolish in front of the camera.
Obviously, they struggled to market and sell their products. To make matters worse, the consumers seemed to have dismissed such marketing approaches. They would only accept a product that was either insanely cheap or branded by famous names.
Sometimes, Reuben found it hard to maintain proper business practices in the current market. He was rarely reproached for his candid remarks in the earlier days, nor was he condemned for defending his business with harsh criticism.
If he voiced his grievances now, he might be branded as a traditionalist. Despite his long tenure in the business community, he was silenced from speaking the truth.
In contrast, those despicable individuals kept up their business involvement while masquerading as "magnanimous benefactors". Plus, their mutual interests had fueled the Wray family's brazen and brash behavior.
Businesses were transforming, and Orson wouldn't be the last to face it. As harsh as it was, merchants must adapt to the market trends.
Wynter remained silent during the discussion. With Marie having received a warning, Wynter decided to review her information thoroughly.
Aside from Taylor's issues, she had investigated the Whitmans' affairs and changes over time, including their partnerships with the deteriorating industries.
Now that she was here, Wynter was determined to keep the local business from fading into history. In particular, she had shown genuine interest in Orson.
Wynter said with a smile, "Mr. Blaise, I know you've been supporting the farmers and hiring people with disabilities. Your efforts are truly admirable. Don't worry, we're not in a desperate situation yet.
"As someone from the younger generation, I understand our views on consumption expenditures are different from yours. However, I can assure you that we're the most zealous generation you've ever seen."