After Rebirth I Married My EX- Husband's (Enemy Laurel)

Chapter 158

Chapter 158 Endorsement

The conference room was filled with the resounding and powerful voice of Laurel.

She said, “This is a preliminary plan for the investment and promotion project of Daybreak Mall. You

can now share your personal ideas. You don’t necessarily need to have feasible suggestions. Just say

whatever comes to your mind. This can inspire everyone’s creativity.”

The meeting room was quiet.

It seems that everyone did not come up with better suggestions.

-After all, they had previously conducted temporary research. on this project. However, it seemed that

no one could solver the current situation.

In the end, Daybreak Mall indeed turned into a so-called “abandoned building”. Even the company’s top

management had given up on this project. They did not invest any effort into redoing the project. They

seemed prepared for the loss.

So at that moment.

Project team member Arturo Coventry spoke up, “Ms. Lambert, I don’t have any suggestions for the

project at the moment. However, I have some questions about your planning for the project.”

“You said,” Laurel nodded.

Chapter 158 Endorsement

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“First, you mentioned promoting the shopping mall, and I agree with that. Initially, the management

team was overly confident about this project. They believed that with the reputation of the Lambert

Group, they would automatically gain market recognition. Clearly, this was a failure. So, I fully support

your idea of creating hype around the shopping mall. However, I am not entirely convinced about your

second suggestion. You propose attracting luxury stores to set up shop. To be precise, it’s not that I

don’t agree, but I find this task somewhat unrealistic. If we had promoted the shopping mall during the

initial stages of development, attracting tenants wouldn’t have been difficult. But given the current

circumstances, it is highly unlikely that we can regain the trust of luxury brands, especially high-end

ones. You just

mentioned offering rent reductions or signing a profit-sharing agreement. Of course, for us, this means

increasing costs to provide incentives to the businesses. However, for the businesses, they would have

to bear additional expenses for operating a new storefront, such as renovation, inventory, wages,

taxes, utilities, transportation, and so on. These costs. are quite high. When businesses cannot see a

promising future, it becomes challenging for us to convince them. As for the third point, you mentioned

creating a large-scale e- commerce market. I’m not quite sure what you mean by that.”

“I’ll answer your third point first,” Laurel explained to Arturo. “The so-called large-scale e-commerce

market is to turn. Daybreak Mall into an online sales platform. We will create a dedicated Daybreak

Mall transaction app. We will utilize internet celebrities for influencer marketing. At the same time, we

will provide home delivery service.”

“Are you saying that we will take the online marketing approach for Daybreak Mall?” Arturo asked. He

couldn’t help

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but feel skeptical. “But Daybreak Mall is positioned as a high- end establishment. Wouldn’t it appear a

bit low-class if we go down that route? Also, what do you mean by ‘internet celebrities’ that you

mentioned?”

Laurel just remembered something.

Ten years ago, internet celebrities were not popular yet.

All of them were celebrities.

She explained, “Celebrities who can sell products.”

“Are you talking about endorsements?” Arturo still didn’t quite understand.

Laurel thought for a moment. “Something more immersive. than endorsements. It’s celebrities live-

streaming to sell products.”

“Would the celebrity be willing to do this?”

“I would make them willing,” Laurel affirmed.

Nonsense.

E-commerce was so profitable. Ten years later, celebrities were selling things everywhere.

Now she only needs to copy the online sales methods of ten. years later. It is not difficult at all to

succeed and make a profit.

This was also an idea that suddenly occurred to Laurel.

She was ultimately grateful that she had lived ten more years.

Chapter 15 Endorsement

Arturo listened to Laurel’s explanation, still somewhat skeptical.

713 Mouchers

Laurel was also difficult to say clearly. Anyway, everyone understood after she made it. She didn’t want

to waste time in the meeting either. She continued, “Now let me talk about your second concern.

Indeed, I admit what you said. When businesses cannot see the prospects, they won’t just spend

money on investments for no reason. However, not all projects in the market are solely based on profit.

They also involve personal relationships. The Lambert Group has been in the real estate business for

many years. We have collaborated with numerous businesses strategically. There are also many

businesses that have thrived with our support. I don’t believe that everyone will shut us out. What we

need to establish now is the determination to do this. Without visiting each business and discussing

cooperation, we are not qualified to make hasty conclusions.”

“Yes,” Arturo said respectfully.

“So, does anyone else have any doubts?” Laurel turned her head to look at the members of the project

team.

Everyone chose to remain silent.

After all, as Laurel said, no one can be certain of failure before they have even tried.

“Since there isn’t any, I will now officially start assigning tasks, Laurel said without hesitation. She

continued, “We will have a three-point plan. You will be divided into three small groups, each with their

own responsibilities. Amber Charnell.””

Laurel called out the names of the project members.

Chapter 158 Endorsement

“Yes,” Amber agreed.

“You were responsible for liaising with the advertising media department and carrying out the

promotional marketing work for Daybreak Mall. My requirement was that Daybreak Mall must have

television advertisements, appear on the cover of popular apps for at least three seconds, appear on

city LED screen advertising spaces, and invite a frontline celebrity to endorse Daybreak Mall. I would

make necessary edits. It was essential to do a good job in promoting and creating momentum.”

“Yes,” Amber said respectfully. This text is © NôvelDrama/.Org.

“Henry Compton.”

“Yes.”

“You are responsible for planning our merchant list for investment. First, determine three to five luxury

stores that must be secured. Let me review them before finalizing. I will accompany you to negotiate

the terms of entry. Additionally, plan the overall investment plan and calculate the profit revenue after

the investment.”

“Yes,” Henry quickly agreed.

“Arturo,” Laurel called again.

“You are responsible for building the e-commerce platform. I will provide you with the plan I have

created for you today. Just follow the plan I give you and implement it. If you have any questions, you

can directly approach me for

communication. We will solve it together.”

“Received,” Arturo replied.

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“Three groups will be assigned to you. You are responsible for allocating the members of the groups

yourselves. After the allocation is completed, give me a list. Let me know what each of you is

responsible for. Before the end of each day, your need to report on the progress of the day’s work,”

Laurel instructed.

“Yes,” everyone answered respectfully.

“Within half a month, I need results,” Laurel took out her phone and checked the date. “Provisionally set

for the 28th of this month. I want to redevelop Daybreak Mall. Before that, all the work in your hands

must be approved.”

“Yes.”

“Adjourned.” Laurel announced the end of the meeting without even summarizing.

Everyone seemed to be a little unable to keep up with Laurel’s

pace.

Laurel had already gotten up and left.

If they hadn’t experienced it themselves, they really couldn’t imagine that a 22-year-old girl who had

just graduated from college could have such courage and ability. They even felt that this woman had

already been through countless battles. They believed that as long as they followed her pace, they

would be invincible in battle!